"Shock Your Viewers Into Disgust with Poor Advertising Techniques"
Flashy Banners and Fluorescent Text do not Work in Advertising
Go to any search engine, and search for a popular product...perhaps even one that you sell. Over half of the advertising results are blinding...almost to the point of being offensive. It makes for a quick back button from most viewers. Perhaps a few internet newbies find the colorful advertising attractive (the same way children grab for colorful toys) and maybe this is their targeted crowd. Do you really want that, or would you rather form lasting buyer / supplier relationships with responsible, non-obtrusive advertising content?
Spam and Pop-ups are Great Ways to Say "Don't Shop Here."
Again, there are still newbies on the internet, (although rumor has it that these are slowly dying out) and perhaps they see these intrusions as cool advertising toys. The majority of online users find it repulsive. Companies have actually developed software to keep pop-ups, spam, and advertising viruses out of people's computers. Why? Is it because the 'big brother' companies want to shut the little guys out? It's because people buy the software, and people buy the software because these advertising techniques turn them off.
If you're thinking about using these techniques, stop and think why a person who hates your messenger would ever buy from you.
The way to people's wallets is through solid, responsible advertising
You're still reading this article. This whole time, our company has been trying to sell our advertising copy. Because you're still reading, you know that we can keep people's attention. Invest in serious, professional advertising now. Contact us with your writing projects.
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