Before Designing a Web Site, Plan for Functionality
If you're planning to design a web site for you or your company, you know enough that designing an ad on paper, and designing it online are two different ball games. The ads on signs, brochures, and even television sell through appealing eye candy and motivating copy. Web sites, however, need functionality.
Before even doodling on paper your ideas for your design, consider what purpose your web site will serve. Is this web site designed to sell? Then the functionality should reflect that...and so should the design. Make the shopping cart easy to fill and make checkout a smooth process. Is the web site designed to inform? Organize your design so that information is categorized in easy to understand formats. Your design plan should revolve around the web site's function.
When the web site is functional, begin the design process
So you've set up a shopping cart, or a 'contact us' page, or a user support script on your web site. Now you have a frame, and it's time to add some paneling. Something to give it shape. Color scheme designs with matching photos and graphics. Headers and footers to compliment every page. Throughout the process, keep the functional theme of your web site, because ease-of-use is everything in making an online sale.
And now add selling content to compliment the web site design
You've got a frame, you've added some shape and color, it's time for the final touch. It's time to communicate with your viewers. Don't think that web site word content is any less important than functionality or design, because a great masterpiece can look awful when it's smeared with graffiti.
You need a clear professional voice. One that will excite your viewers and entice them to buy. On top of that, the content and design should help your search engine ranking. Selling copy that flows naturally combined with keyword optimization isn't easy to achieve, but Copy For Sale can help. Invest in your site with better selling content.
Click here to buy professional content that will sell.
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