You're in This to Make Money Right?

Don’t Let Bad Copy Ruin a
Great Product or Service!

My copywriting services are geared towards one thing...results. I'm not here to earn a name for myself. I'm into making money for my clients. And that's exactly what I'll do for you.

Because I'll find the mechanics that makes your audience tick. It's not just about what your product or service can do. It’s about what the audience wants. And no two audiences are the same. Here’s a perfect example –

My six year old son used to absolutely hate carrots. No matter how I cooked them (or even if I served them raw), he wouldn’t take more than a single bite. I tried all the tricks. I told him how healthy they were, that they’d make him see better in the dark, and that it was the only way he’d get big and strong like me.

None of that worked, so I resorted to the old ‘eat your veggies or else…’ tactic. A lot of people without kids think that this is the way to go. As if kids are some kind of robots, and all you have to do is push the right buttons and they’ll go the direction you want them to. They’ve never had to deal with a kid whose will is every bit as solid as my own was at that age.

But I came up with another idea while watching House one night. It was the one where a guy drinks too much carrot juice and turns orange. I told my son about the dangers of eating too many carrots, and that really touched a nerve. A six year old boy is delighted at the thought of turning orange…don’t ask me why, it’s a boy thing.

“He had three helpings of carrots the next night.”

The tactic wouldn’t have worked on anyone but a six year old boy. Senior citizens would have laughed, little girls would have been frightened and never taken another bite of carrots, and the folks my age would have shrugged and figured they wouldn’t eat carrots more than twice a week. But the tidbit of information turned a six year old boy into a carrot eating machine.

Now the two big questions are:

• Who is your target audience?
• What’s going to make them eat your carrots?

I’ll help you answer both of these questions. This is the backdrop idea for great copy...all that’s left is to lead the audience to see your product or service as the only answer to what they want.

This tactic worked wonders for a friend of mine, who had some success in his online police supply store. In one month, his sales increased from $325 to $987…and kept going up after that! Less than a year later, he sells $10,000 – $15,000 worth of merchandise per month. What did he do? What was his big marketing strategy? It involved changing his ads to attract the right buyers, and changing his landing page to make them buy.

There's no reason you couldn't have the same kind of success story. With my unique style, you can turn the traffic you're getting into a steady line of paying customers. What's so unique about Copy For Sale's style? What gives it the extra push that drives readers into a spending frenzy? I'm going to list a few of my techniques, just to show you how different my approach is. Look around at other copywriter samples, and see if you can find a similar style. You won't...not anywhere!

But before I go into the specifics of my style, I want to share a 'life lesson' I learned ten years ago. I was a newly-wed, with a beautiful wife. I had everything going for me, except now and then I pissed my wife off something awful (I believe all men do this).

“I quickly learned that the easiest solution to any problem was a sincere apology. The words "I'm sorry" had tremendous weight, and I used it to my advantage.”

After my first year of marriage, I noticed "I'm sorry" wasn't having as much effect as when we were first married. After the second year, it had outlived its usefulness. One day I asked my wife why she ignored my apologies, and she told me that she had heard them enough to make her think they were just habit to get myself out of the doghouse.

Now if you look back at the beginning of this story, you'll notice I said 'sincere' apology. And my 'I'm sorry’ was never anything but sincere. But she got used to it fast.

So the real lesson I learned is that the more people see and hear something, the less it affects them. This brings us to my first technique...the number one rule I follow in all my sales copy:

How Good Copywriters Can Move People To Buy

No Clichés

I’m using this technique right now. Notice how I didn’t start off by telling you how I’d attract your audience by using benefits instead of features (a common method in copywriting). Not that I won’t do that…but I’m not going to build your copy around the same benefits every one of your competitors use. Clichés make sales copy too familiar to have effect on people. I eliminate over half your 'back buttons' by keeping clichés hidden within your copy.

Active Voice

An active voice makes your copy more conversational, and gives it natural flow. It sounds less like a sermon or lecture, and more like a friendly dialogue. Click here for a better understanding of active / passive voices, and how copywriters should use it.

Well Aligned Text

I'll lay your text out in an easy-to-read format (like the one you see now). Over-use of centered text (popular with sales letters) makes the copy hard to follow. My layouts will keep the audience focused and interested.

Raw Talent Sharpened to a Skill

It takes more than knowledge to be a good copywriter. If you find this letter easy to read, it's because of talent...something you can't learn in a book.

A Pro who’s Easy to Work With

If you’ve worked with copywriters before, you might have noticed that most of us are a bit difficult sometimes. Some copywriters will tell you they know more about your business than you do after studying it for only a week or so. Then when you want a revision, they’ll tell you that they got it right the first time and there’s no reason to change anything (often ignoring the promise of X number of revisions in their contract.) They might end up doing the work, but only after griping and complaining.

I’m not here to tell you how to run your business. I’m here as a consultant on how to reach your market. If you don’t like what I give you, I’ll work with you to make it right…and to keep its hard edge selling power. Just look at what one of my recent clients had to say about me:

Those are just a few of my powerful selling techniques, and some of them aren't available anywhere else. Now you can take special advantage of this unparalleled spending persuasion with a time limited offer:

Three landing pages for the price of one!

You probably have more than one target market. So one landing page isn’t going make everyone open their wallets. As illustrated in my opening story, you have to push the right benefits for the right audience.

So I’ll give you up to three versions of your copy tweaked to target three different audiences. Perhaps a male, female, and gender neutral page…it’s your choice.

But this deal will only go on through the summer. Once school starts, my time will suddenly become more valuable (I plan to home school next year). Take advantage of my free time now by clicking here…embark on a journey of online financial success!

Copy For Sale