Outdoor Signs- What They Mean to Your Business

No matter how appealing your prices, service, and employees are, if your store front is unattractive, you’re loosing business. If the outside doesn’t invite people, they’ll have no reason to come inside and hear your great sales pitch.

This means more than a clean window and fresh landscaping, which might be out of your direct control anyway. As a matter of fact, a professional outdoor sign can help you overcome poor building appearance caused by neglectful landlords. At the end of this article, you’ll find a great online source for outdoor signs.

Your Outdoor Sign Says it All

But neat design is only half of it. Sure, it makes great decoration, but remember- it’s there to communicate with the outside world. It’s there to say something, and more than just the company name (unless your name is McDonald’s). Your sign should give clear indication of what your business is about, and do it in a way that entices people to visit.

But wait…there’s a catch. You only have a few words to work with, so each one has to count. This isn’t like writing a brochure. In some cases, it’s unchangeable, so don’t rush into it. Carefully consider your target, and use your words to attract them specifically. Avoid words that aren’t necessary- a, the, if, but, and. Instead of ‘Come in for our great deals’, use ‘great deals- come on in!’. OK, that may have been a poor example, because it’s so general and it says nothing about the company itself. But the point there is to eliminate unnecessary words.

Take your time to decide on wording

You’re talking to the sign maker and you’re asked what you want on it. Don’t decide right then and there. If you haven’t put at least two days of thought into it, tell them you’ll have to get back to them. There’s no hurry. If you can’t come up with something…hire a word professional...like me.

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